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FUBANG Century Commercial Plaza is a pivotal project in FUBANG Holding Group's transformation toward commercial mixed-use real estate. Located in the core area of Beilun, it connects directly to Changjiang Road Station on Metro Line 1. The plaza spans 146,100 square meters and is divided into four zones: A, B, C, and D. With a total floor area of 375,000 square meters, it includes 184,000 square meters of commercial space and 100,000 square meters of serviced office buildings. The plaza boasts a 90% tenant occupancy rate, housing approximately 400 businesses. Annual sales reach around 700 million yuan, with an average daily foot traffic of about 60,000 visitors.

Opened in 2012, it was Beilun's first comprehensive commercial plaza, marking the end of the district's “core-less” commercial era and ushering in a new chapter for its commerce. The plaza is dedicated to creating a multifunctional, family-friendly, and creative entertainment district. Zone A centers around two garden courtyards—857 Space and Nebula Flower & Bird Market—intertwined with the pedestrian streets “Nebula Street” and “Weihe Road” to form an artistic district integrating cultural creativity, educational training, and leisure cafes. Zone B positions itself as a trendy art harbor district, anchored by lifestyle supermarkets (JD.com Five-Star Flagship Store) and sports facilities (857 Sports Center), complemented by training education, branded dining, and entertainment experiences. Zone C creates a fashionable district featuring brand-name restaurants like Pizza Hut and Lao Wang, educational training (Beilun District Youth Palace), and retail offerings. In 2020, Zone D underwent a comprehensive upgrade to become the shopping mall “FUBANG City,” housing Beilun's first stores for multiple internationally renowned brands including MUJI, UNIQLO, and KidsKing. In 2021, the plaza successfully established Beilun District's premium tourism district—the INBOX Youth Trend Hub. In 2023, the Xindong Beilun Ferris Wheel project debuted, establishing Beilun's first commercial Ferris wheel landmark. Integrating a giant transparent screen with the Ferris wheel, its “Sky-Sea Convergence” design concept comprehensively redefines Ningbo's port city skyline. Concurrently, the plaza has deepened its IP strategy, innovatively incubating the local IP “Youqianren” (Crab People) by integrating Ningbo's port city characteristics. Through continuous IP evolution, “Youqianren” achieved its first commercial licensing in 2025, launching a themed exhibition at Shanghai Impression City.

Recent accolades include: 2022 Zhejiang Province Green Mall; 2023 Ningbo Shopping Festival Top Ten Consumption Promotion Demonstration Commercial Districts, Ningbo Top Ten Popularity-Driven Distinctive Streets, Ningbo Consumption Promotion Market Expansion Award, Consumption Promotion Activity Innovation Award, Industry Benchmark Unit for Safe Construction, Ningbo Advanced Collective for Micro Fire Stations; 2024 Landmark Popularity Award, Ningbo Top Ten Popular Nighttime Consumption Night Market Aggregation Areas.

FUBANG Century Commercial Plaza remains committed to exploring emerging business formats, introducing fresh concepts, innovative content, and novel marketing models. Leveraging its strong ability to create iconic scenarios, it reshapes commercial value through innovative consumption experiences, delivers distinctive retail offerings, and continues to lead the commercial upgrade of the Beilun district.